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Bryan McCarty — B2B Fintech Marketing & Product

Bryan McCarty

Head of Product at OrumCreator of Fintech Marketers

Straight Edge ✖️ Hardcore Kid At Heart 🖤

Past: Built products & marketing at Hummingbird, Moov, Jack Henry, Banno


I'm a B2B fintech leader with a background in marketing and product.

  • Builder & operator — products & marketing

  • First product marketing hire x3

  • Creator of fintechmarketers.com

  • Marathon runner

  • Midwest proud

  • Remote since 2015

  • Scream for Kaizen & Knuckle Sandwich

  • Straight edge

  • Happiest in the wilderness


Fintech marketing jobs

I wanted to help fintech marketers find the best and latest jobs, so I created fintechmarketers.com.

Fintech Marketing job board

Music (my past bands - vocals)


Podcasting


Resources

Recommended goods that help you stay sharp and get stuff done.

Books

Fintech

Product & Marketing

General business

Fintech Products I Use

  • Upside: This free app gets you cash back on gas & food. Use promo code BRYAN636285 to get an extra 15¢/gal bonus on your first purchase.

  • Wealthfront: Big fan of Wealthfront's products. Use this referral link to get a 0.50% APY boost for 3 months on a Cash Account.

Playbooks

Growth marketing

  • Competitive Conquesting: This is the proven growth marketing playbook — crafted by the genius Nick Lafferty. He developed this throughout his 10+ year career as a growth marketer for high-growth startups like Loom & Mailgun. He's distilled everything into a simple process with clear steps, including excellent examples. I'm a big fan of Nick and this playbook!

Software

Website

  • Carrd: Simple, free, fully responsive one-page sites for pretty much anything. Carrd powers this website!

  • Niceboard: Start a custom job board in minutes with modern job board software. (This is what powers Fintech Marketers!)

Email

  • Simplify Gmail: A browser extension for desktop Gmail that boosts productivity, strengthens privacy, and reduces️ stress. From the co-founder of Google Inbox.

Productivity

  • Productive PMM: A system built on Notion that helps small product marketing teams and solo PMMs be more productive. It provides one central hub for managing your projects, tasks, goals, collateral, swipe file, and more. It also comes complete with resources and templates you can use to deliver great work, faster.

  • Notion: A single space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly how you want. I've helped implement a company-wide Notion structure three times.


Writing

Product launches at Orum

Product launches at Hummingbird

Ghostwriting and editing

Product launches at Moov

Fintech

Product management

Product launches at Aha!

Project management


About

Hey there 👋My name is Bryan McCarty.I'm the Head of Product at Orum. We make money move by transforming payment technology for businesses, revolutionizing payment speed, certainty, and orchestration through unified API-based solutions.I've been in fintech since 2011, with a few detours along the way. I joined Banno (acquired by Jack Henry) as the first marketing hire. Since then, I've built products for Jack Henry and oversaw marketing for their digital platform. I left Jack Henry to join Moov as the Director of Marketing and then went to join Hummingbird as their first Head of Product Marketing.I joined Orum in August 2023 as Director of Marketing and now lead the product team as Director of Product.Outside of work, I run a passion project called Fintech Marketers, get outdoors with my family as much as possible, train for marathons, and live a straight edge lifestyle. One day I'll exit tech and disappear from the web — living out in the country or north woods of Minnesota. That's the plan.I love talking fintech, building products, trail running, and hardcore music. If there's something you think I can help you with or that you'd like to collaborate on, shoot me a note.


Let's chat


A note on affiliate links:
Some links to the books and products recommended on this page use affiliate links to Amazon, Notion, and other websites for products I personally use and like. I may receive a small payment if you purchase an item through one of these links. Here's the necessary legalese: Bryan McCarty and Fintech Marketers is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.