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Bryan McCarty
Head of Product at OrumCreator of Fintech Marketers
Straight Edge ✖️ Hardcore Kid At Heart 🖤
Past: Built products & marketing at Hummingbird, Moov, Jack Henry, Banno
I'm a B2B fintech leader with a background in marketing and product.
Builder & operator — products & marketing
First product marketing hire x3
Creator of fintechmarketers.com
Marathon runner
Midwest proud
Remote since 2015
Scream for Kaizen & Knuckle Sandwich
Straight edge
Happiest in the wilderness
Fintech marketing jobs
I wanted to help fintech marketers find the best and latest jobs, so I created fintechmarketers.com.
Music (my past bands - vocals)
Podcasting
Resources
Recommended goods that help you stay sharp and get stuff done.
Books
Fintech
Product & Marketing
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
Founder Brand: Turn Your Story Into Your Competitive Advantage
The Cold Start Problem: How to Start and Scale Network Effects
The Product is Docs: Writing technical documentation in a product development group
General business
Fintech Products I Use
Upside: This free app gets you cash back on gas & food. Use promo code BRYAN636285 to get an extra 15¢/gal bonus on your first purchase.
Wealthfront: Big fan of Wealthfront's products. Use this referral link to get a 0.50% APY boost for 3 months on a Cash Account.
Playbooks
Growth marketing
Competitive Conquesting: This is the proven growth marketing playbook — crafted by the genius Nick Lafferty. He developed this throughout his 10+ year career as a growth marketer for high-growth startups like Loom & Mailgun. He's distilled everything into a simple process with clear steps, including excellent examples. I'm a big fan of Nick and this playbook!
Software
Website
Carrd: Simple, free, fully responsive one-page sites for pretty much anything. Carrd powers this website!
Niceboard: Start a custom job board in minutes with modern job board software. (This is what powers Fintech Marketers!)
Simplify Gmail: A browser extension for desktop Gmail that boosts productivity, strengthens privacy, and reduces️ stress. From the co-founder of Google Inbox.
Productivity
Productive PMM: A system built on Notion that helps small product marketing teams and solo PMMs be more productive. It provides one central hub for managing your projects, tasks, goals, collateral, swipe file, and more. It also comes complete with resources and templates you can use to deliver great work, faster.
Notion: A single space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly how you want. I've helped implement a company-wide Notion structure three times.
Writing
Product launches at Orum
No Code RTP: Instantly Access RTP Transfers With No Engineering Work
American Banker Names Stephany Kirkpatrick As One of The Top 20 Most Influential Women in Fintech
Stephany Kirkpatrick Named To Inc.’s 2024 Female Founders List
Introducing Verify: Orum’s New Instant Bank Account Verification Technology
Product launches at Hummingbird
Ghostwriting and editing
Product launches at Moov
Fintech
Product management
Product launches at Aha!
Capture Essential Product and Marketing Data With Required Field
Customize the Modals Your Team Uses to Add Ideas, Features, and Releases
Visualize Master Features and Features Together on Your Planning Board
Instant Notifications of Feature Dependencies That Impact Your Roadmap
Product Managers Can Now Assign Seats in Aha! to Their Product Team Members
Create Consistent Product Management Workflows Across Your Teams
Project management
About
Hey there 👋My name is Bryan McCarty.I'm the Head of Product at Orum. We make money move by transforming payment technology for businesses, revolutionizing payment speed, certainty, and orchestration through unified API-based solutions.I've been in fintech since 2011, with a few detours along the way. I joined Banno (acquired by Jack Henry) as the first marketing hire. Since then, I've built products for Jack Henry and oversaw marketing for their digital platform. I left Jack Henry to join Moov as the Director of Marketing and then went to join Hummingbird as their first Head of Product Marketing.I joined Orum in August 2023 as Director of Marketing and now lead the product team as Director of Product.Outside of work, I run a passion project called Fintech Marketers, get outdoors with my family as much as possible, train for marathons, and live a straight edge lifestyle. One day I'll exit tech and disappear from the web — living out in the country or north woods of Minnesota. That's the plan.I love talking fintech, building products, trail running, and hardcore music. If there's something you think I can help you with or that you'd like to collaborate on, shoot me a note.
Let's chat
A note on affiliate links:
Some links to the books and products recommended on this page use affiliate links to Amazon, Notion, and other websites for products I personally use and like. I may receive a small payment if you purchase an item through one of these links. Here's the necessary legalese: Bryan McCarty and Fintech Marketers is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.