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Bryan McCarty
Marketing and product leader with 15+ years turning complex technology into products people understand, adopt, and advocate for.Now at Tribe, helping enterprises put AI to work.
💙 Dad of two
❌ Straight Edge since 16
🤘 Hardcore vocalist
📦 Started working in the family business at six
🏥 Metal rods fused to my spine
👕 Printed 319 Crew shirts as a teenager
🎨 Tattoo collector
🏃 18-time marathoner
🌳 The woods are my sanctuary
📚 Part of a Waldorf community
🖤 Hardcore kid at heart
Music (past bands - vocals)
Podcast appearances
Selected work
A selection of products, launches, essays, and stories I’ve written, edited, or helped bring to life.
Product launches and storytelling — Orum
Stripe acquired Orum in July 2025, so some of the original articles are no longer available.
Introducing Subledgers: A Flexible New Way to Organize, View, and Report on Multiple Balance Types
Powerful New Search and Filter Capabilities in the Orum Portal
No Code RTP: Instantly Access RTP Transfers With No Engineering Work
American Banker Names Stephany Kirkpatrick As One of The Top 20 Most Influential Women in Fintech
Stephany Kirkpatrick Named To Inc.’s 2024 Female Founders List
Introducing Verify: Orum’s New Instant Bank Account Verification Technology
Product launches and storytelling — Hummingbird
Executive and technical storytelling
Product launches and community — Moov
Fintech essays
Product and go-to-market
Product launch writing — Aha!
Capture Essential Product and Marketing Data With Required Field
Customize the Modals Your Team Uses to Add Ideas, Features, and Releases
Visualize Master Features and Features Together on Your Planning Board
Instant Notifications of Feature Dependencies That Impact Your Roadmap
Product Managers Can Now Assign Seats in Aha! to Their Product Team Members
Create Consistent Product Management Workflows Across Your Teams
Operations and teamwork
About
Hi 👋 I’m Bryan.For the past 15+ years, I’ve helped companies turn ambitious ideas into products people understand, adopt, and advocate for. My career has lived at the intersection of marketing, product, technology, and customer insight.Today, I’m at Tribe, helping enterprises move from AI ambition to real systems that ship, scale, and create business value.Before Tribe, I built product marketing functions, led product teams, established user research programs, created developer communities, and launched dozens of products. Along the way, I helped build and scale companies including Lead Bank, Orum (acquired by Stripe), Hummingbird, Moov, Jack Henry, and Banno (acquired by Jack Henry).I’m at my best during periods of growth and change — finding product-market fit, defining category narratives, building teams, launching products, and creating alignment between what customers need, what teams build, and how markets understand it.Outside of work, you’ll usually find me trail running, training for marathons, spending time with my family, listening to hardcore music, or living the straight edge lifestyle that has been part of my life since I was 16.If you’re building something interesting — or want to talk product, marketing, enterprise AI, fintech, trail running, or hardcore — I’d love to connect.